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Salesforce Certified Marketing Cloud Consultant Sample Questions (Q45-Q50):

NEW QUESTION # 45
A large retail company has selected Marketing Cloud and has asked to be fully migrated from their existing platform in three weeks. They have communicated the following:
* They currently have three million customers.
* They email customers twice a week with no known deliverability issues.
* Their contract includes one Sender Authentication Package (SAP).
What response articulates proper IP warming? (Choose two.)

A. IP ramp-up can be bypassed, given their historical lack of deliverability issues.
B. IP ramp-up is important to establish a positive sender reputation.
C. IP ramp-up takes four to six weeks to be able to fully send to all three million customers.
D. IP ramp-up can be accelerated by migrating to pre-warmed IP addresses.

Answer: B,C

NEW QUESTION # 46
Northern Trail Outfitters (NTO) stores customer purchase data m an external system. NTO ingests this data into Marketing Cloud through a file drop automation. The automation contains an import activity which overwrites a staging data extension, as well as an SQL Query activity which brings this data into a sendable data extension.
NTO's marketing manager wants to be informed If mort than 1,000 records are ever imported through this automation, and would also like to prevent the sendable date extension from being updated that day.
Which solution ts appropriate m this situation'

A. validate the row count of the staging data extension and send a notification email.
B. Write a custom SSJS script to
C. Q Split the existing activities into two
separate automations.
D. Implement a Wait Activity to wait until the data extension is populated with records.
E. Place a Verification Activity between the import and SQL Query activity.

Answer: D

Explanation:
Explanation
By placing a Verification Activity between the import and SQL Query activities, you can check to see if more than 1,000 records have been imported from the external system. If the row count exceeds 1,000, the automation can be paused and a notification email can be sent. This will allow NTO's marketing manager to be informed if more than 1,000 records are imported, and will also prevent the sendable data extension from being updated that day. For further information, please refer to the following Salesforce documentation:
* Automation Studio Overview: https://help.salesforce.com/articleView?id=mc_as_overview.htm&type=5 * Automation Studio Activities: https://help.salesforce.com/articleView?id=mc_as_activities.htm&type=5 * Verification Activity in Automation Studio: https://help.salesforce.com/articleView?id=mc_as_verification_activity.htm&type=5 * Wait Activity in Automation Studio: https://help.salesforce.com/articleView?id=mc_as_wait_activity.htm&type=5

NEW QUESTION # 47
A customer wants to store financial data related to invoicing in its data extensions.
What field type should be used?

A. Number
B. Decimal
C. Float
D. Currency

Answer: B

NEW QUESTION # 48
Northern Trail Outfitters wants to import new contacts gathered from an external web form. The entries are being collected at high frequency, potentially thousands per minutes. The data does not need to be immediately ingested into Marketing Cloud as it is used in a daily scheduled automation.
What Should be recommended?

A. Create this as a Journey Data Source via Journey Builder.
B. Recreate this external web form inside Marketing Cloud.
C. Perform a daily bulk export to SFTP for import via Automation.
D. Push each new record into Marketing Cloud vis Platform Event API on form submit.

Answer: C

Explanation:
To import new contacts gathered from an external web form at high frequency into Marketing Cloud, Northern Trail Outfitters should perform a daily bulk export to SFTP for import via automation. This will allow them to batch the contacts into one file per day and import them into Marketing Cloud using an automation that runs at a scheduled time.References:https://help.salesforce.com/s/articleView?id=sf.mc_as_import_activity.htm&type=5

NEW QUESTION # 49
A customer's web developer team is creating a form that will leverage a Marketing Cloud REST API endpoint to upsert rows into a data extension.
How should the consultant create an installed package in Marketing Cloud to facilitate this functionality?

A. Ensure the package scope includes Read and Write permissions for data extensions.
B. Enable the package for all business units in the Marketing Cloud account.
C. Create a separate installed package for each individual web form.
D. Instruct the web team to store the client ID and secret in the client-side code.

Answer: B

Explanation:
Creating an installed package in Marketing Cloud with Read and Write permissions for data extensions should be used to facilitate the functionality of upserting rows into a data extension using a REST API endpoint. An installed package is a container for one or more API integrations that provides authentication credentials and permissions for accessing Marketing Cloud resources. Read and Write permissions for data extensions allow the API integration to retrieve and modify data in data extensions. References:
https://developer.salesforce.com/docs/marketing/marketing-cloud/guide/create_a_package.htmlhttps://developer.

NEW QUESTION # 50
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